Curated Success - Coaching Branding

For Francesca at Curated Success, she was looking for a dynamic logo mark to represent her business. We began with an equal sign, signifying balance as that is what she hopes to give her clients, a sense of balance between work and life commitments. We rotated it, leaning forward to give the element of movement, as that is what coaching is all about, getting from one point to another with assistance.