As a multi-disciplinary designer, I blend lateral thinking and creativity to craft captivating brand identities, engaging digital assets, and stunning print materials. With experience in fintech, FMCG, and SaaS sectors I thrive when collaborating with disruptive companies that embrace playfulness and innovation. I excel at tackling complex technical briefs, transforming them into easy-to-grasp, on-brand assets.
Projects
- OOH fintech advertisingChip, the investing and savings app launched their first TV Ad on Boxing Day 2021 with an OOH campaign to follow in 2022. With my background in print production I helped to project plan the photoshoot within the advert shoot and created the assets needed for the different Out of Home formats. This included 4 different images for the static poster campaign as well as a digital campaign for online and across digital billboards in key London stations. Working against a 72 hour deadline from adver
- Wonders & Wanderings along The Pilgrims' WayEmbrace a slow adventure to roam the ancient paths from London to Canterbury with a step by step guide on how to plan, train and embark on your remarkable adventure. This 112 page guide is a companion piece to more thorough guides of The Pilgrims' Way. This book is divided into two sections, the practical and the experience. The book is created to be interacted with: tear out, take notes, send postcards and stick stickers. The aim is to engage you to explore and go on your own adventure feeling
- Curated Success - Coaching BrandingFor Francesca at Curated Success, she was looking for a dynamic logo mark to represent her business. We began with an equal sign, signifying balance as that is what she hopes to give her clients, a sense of balance between work and life commitments. We rotated it, leaning forward to give the element of movement, as that is what coaching is all about, getting from one point to another with assistance.
- VIRTUAL ASSISTANT BRANDINGKVA is a new Virtual Assistant company based in Berkshire. Offering services to help business owners gain back those hours to do what they do best. I created the logo mark, worked with Kay on her colour scheme and helped design her website through Squarespace - check it out! www.k-va.co.uk
- Hubgen Brand PackageInsource approached me to create a full brand design for their new company Hubgen which specialises in developing in-house lead generation teams and allowing business owners to take full control over their business growth. The brief included a logo design, branding toolkit, website design and a variety of on brand templates such as Google Slides, lead magnets, letter heads and branding elements for their LinkedIn business page.
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Work history
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Graphic designer(Freelance)
London, United KingdomFreelance
As a multi-disciplinary designer I blend lateral thinking and creativity to craft captivating brand identities, engaging digital assets, and stunning print materials. I thrive when collaborating with disruptive companies that embrace playfulness and innovation in their campaigns. I seek out challenges and tackle complex technical briefs, transforming them into easy-to-grasp on brand assets.
Noteworthy Projects
🎙️ Produced a 3D animated render of Richard Holme’s VoxBox creation
✏️ Devised and facilitated a workshop on Creative Play for Zendesk employees
🥪 Collaborated with FMCG giant PepsiCo on the Walkers Lunch campaign, recipe book and Snack Store's branding toolkit.
🚀 Fintech savings app Chip's OOH campaign, driving record-breaking customer acquisition and website traffic.
Alongside designing I’m a passionate walker. Fuelled by curiosity and the path less traveled I find inspiration out of doors, problem-solving while on dirt paths and bring that transformative energy back into my work. These adventures on foot have evolved into a bigger project of short and long-distance walking guides – inspiring others to explore through - often self-deprecated - first hand accounts of walking routes alongside photography and playful illustrations.
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Asset and production managerDogwoof
London, United KingdomFull Time
Dogwoof is the leading documentary film distributor in the UK. My role was to work with filmmskefs, producers and distributors to collect and coordinate the creation of asset for theatrical and digital released documentaries.
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Skills
- Film
- Theatre
- Film Editing
- Photoshop
- Distribution
- Producing and Directing Film and Digital Content
- Crowd Funding
- Animation
- Illustration
- Screen Printing
Education
Graphic DesignShillington
- London, United Kingdom
I studied part time for 9 months at Shillington, enhancing my copywriting, branding, identity and layout design. We were taught how to enhance our skills through Photoshop, Illustrator and InDesign. While finalising my portfolio I taught myself how to use AfterEffects to bring my logos and illustrations to life.
Awards
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Print Future AwardThe Printing Charity
I was awarded the Print Future Awards in July to help push my career to the next level. With the award I hope to undertake training with D&AD masterclasses and become a member of Print Club London to create a series of screen prints on both paper and fabric.