Current Social Club & Kitchen

Brief: Create a trendy, edgy and electric brand identity for Current - a new social club & kitchen located in Ubud, Bali. The brand needs to feel contemporary, a little sexy, and appeal to the digital nomad community of Bali. Response: Inspired by the many definitions of the word current, the brand features graphic elements representing flow, waves and electrical symbols. The punchy logotype is designed to demand attention and the lightning bolt icon acts as a secondary logo mark, creating flexibility and nodding to the electric current concept.