Cut Context #2: Kiki's Delivery Service and the Unchanging Economy

  • Geoffrey Bunting

Kiki's Delivery Service remains as relatable today as it was three decades ago, why?

Cut Context is a series that examines the contextual design in media. From games, to film, to television, and beyond context is vital to understanding how and why we come to the decisions we do regarding design, style, and narrative.

Part three explores the context surrounding Kiki's Delivery Service - both the book's 1985 release and its 1989 adaptation - and how the position of young people in Japan in the 80s isn't so different to where we are now in 2022. An unchanging economy, which places the burden of supporting it squarely on the young, keeps Kiki's Delivery Service relatable three decades after its release.

The video has English subtitles and a text version of the video can be found here.

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