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    Cutler and Gross

    Cutler and Gross is an iconic luxury British eyewear brand founded in 1969.

    I was responsible for refining the brands logo and redesigning all brand collateral. I also created brand guidelines for the first time in the brand’s history.

    I created a secondary language to help position the brand in line with it’s demographic. I redrew a logo type that had been originally created by one of the founders in 1976. I also implemented brand typefaces, Caslon and Johnston. This was used to reference the English heritage.


    Thomas Zennith

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    • Designer

    Project Tags

    • design
    • Art Direction
    • Branding
    • Brand Guidelines
    • Logo
    • logo design

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