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Cutler and Gross

Cutler and Gross is an iconic luxury British eyewear brand founded in 1969.

I was responsible for refining the brands logo and redesigning all brand collateral. I also created brand guidelines for the first time in the brand’s history.

I created a secondary language to help position the brand in line with it’s demographic. I redrew a logo type that had been originally created by one of the founders in 1976. I also implemented brand typefaces, Caslon and Johnston. This was used to reference the English heritage.

Project Tags

  • design
  • Art Direction
  • Branding
  • Brand Guidelines
  • Logo
  • logo design

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