Cutler and Gross is an iconic luxury British eyewear brand founded in 1969.
I was responsible for refining the brands logo and redesigning all brand collateral. I also created brand guidelines for the first time in the brand’s history.
I created a secondary language to help position the brand in line with it’s demographic. I redrew a logo type that had been originally created by one of the founders in 1976. I also implemented brand typefaces, Caslon and Johnston. This was used to reference the English heritage.