Projects
- Cutler and GrossCutler and Gross is an iconic luxury British eyewear brand founded in 1969. I was responsible for refining the brands logo and redesigning all brand collateral. I also created brand guidelines for the first time in the brand’s history. I created a secondary language to help position the brand in line with it’s demographic. I redrew a logo type that had been originally created by one of the founders in 1976. I also implemented brand typefaces, Caslon and Johnston. This was used to reference the
- GismondiGismondi are a traditional luxury jewellery brand established in 1754 in Genova (Genoa). The brand wanted to expand into the UK by opening their first store in Mayfair, London. Before doing this, they wanted to address their lack of brand identity with a complete rebrand. The logo type is a custom typeface that is based on the signage of Genova from the 18th century. This establishes a link to the historical beginnings of the brand. Looking through the archives, the Gismondi family crest was
- IlluminumIlluminum is a luxury British fine fragrance brand with a standalone store on Dover Street, London. The brand values scent as an open-ended adventure in self-expression. The rebranded identity includes both a monogram and a separate logotype, to give a fluid branding system that can be applied over all collateral. The logo mark links to the creative influence behind the brand with a Suprematism take on the ‘i’. The brand has been reduced to black and white, letting the colour of the scent becom
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Work history
B
B
Non-Executive Creative DirectorBlack Ink Projects
London, United KingdomPart Time
F
F
Creative DirectorFox-Zennith Ross
London, United KingdomPart Time
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Skills
- Art Direciton
- Graphics
- Brand Creative Strategy
- 360 Branding
- Type
- Logo Design
- Logo Creation
- Brand Identity
- Branding
- Adobe Indesign/illustrator/photoshop
Education
(hons) Graphic Design
- Nottingham, United Kingdom