Illuminum is a luxury British fine fragrance brand with a standalone store on Dover Street, London. The brand values scent as an open-ended adventure in self-expression.
The rebranded identity includes both a monogram and a separate logotype, to give a fluid branding system that can be applied over all collateral. The logo mark links to the creative influence behind the brand with a Suprematism take on the ‘i’. The brand has been reduced to black and white, letting the colour of the scent become the accent.
Packaging in collaboration with Sabotage