Illuminum is a luxury British fine fragrance brand with a standalone store on Dover Street, London. The brand values scent as an open-ended adventure in self-expression.

The rebranded identity includes both a monogram and a separate logotype, to give a fluid branding system that can be applied over all collateral. The logo mark links to the creative influence behind the brand with a Suprematism take on the ‘i’. The brand has been reduced to black and white, letting the colour of the scent become the accent.

Packaging in collaboration with Sabotage

Team Credits

Thomas Zennith

  • Message
  • Designer

Project Tags

  • design
  • packaging
  • packagedesign
  • graphicdesign
  • branding
  • logomark
  • logo
  • branddesign
  • artdirection
  • perfume

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Thomas Zennith