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    Illuminum is a luxury British fine fragrance brand with a standalone store on Dover Street, London. The brand values scent as an open-ended adventure in self-expression.

    The rebranded identity includes both a monogram and a separate logotype, to give a fluid branding system that can be applied over all collateral. The logo mark links to the creative influence behind the brand with a Suprematism take on the ‘i’. The brand has been reduced to black and white, letting the colour of the scent become the accent.

    Packaging in collaboration with Sabotage


    Thomas Zennith

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    • Designer

    Project Tags

    • design
    • packaging
    • package design
    • graphic design
    • branding
    • logomark
    • Logo
    • brand design
    • Art Direction
    • Perfume

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