A project with cycling at its centre and the changes that cycling can bring. It’s not about fitness, fashion or fads but people, their lifestyles, and the causes they believe in. To get the full effect of the difference cycling can really make, you need to feel it; you need to connect; you need stories. The outcome is an exhibition with a focus on change. The show is a series of rooms, each with its own story and a means for visitors to connect to those stories and take them home.