CYL - Breast Cancer Awareness Print Campaign
In order to diagnose and prevent breast cancer at an early stage, you need to do regular self breast exams.
The brief was to create a print campaign that will motivate women to do self breast exams.
In a usual self-breast examination; you need to touch your breasts with your hands to check if there are any lumps.
Just like the Braille system for the blind; when you read through your fingers, you can see the signs of breast cancer.
We built our campaign on this analogy, in order to make women read "the signs" before it's too late.
Copywriter: Dijle Özdemir
Art Director: Batuhan Menderes