Experienced copywriter and digital storyteller; passionate about tailoring bold, impactful, fun, meaningful, and conversation-igniting advertising in a variety of creative fields. Developer and supporter of fresh ideas, tailor-made campaigns, engaging communication, “thumb stopper” contents, and striking client presentations and pitches.
A true believer of “the road not taken”; the innovator of the team and devil’s relentless advocate with well-developed “yes, and...” and “what if” skills.
Projects
- PEGASUS - We(ALSO)TransferAmong other airline companies that fly to and from different locations in Europe, Pegasus wanted to announce their new, budget destinations to European travelers. We thought, just as simple as "WeTransfer" transfers your documents, Pegasus transfers you to another land, another city, another country. So we said... We also transfer! We used three different beauty shots taken from an airplane’s window, to literally “transfer” WeTransfer visitors to the moment they are up in the air, surrounded
- BEKO - "Official Partner of Local Fridges"Today, Beko branded products are sold every two seconds in the World. Beko was literally the "Official Partner of Local Fridges". We created a series of films to promote Beko's presence in different markets. USA, UK, Thailand, China, Turkey, Italy, Spain, Poland, Germany and France. Each of these countries has its own way of using a refrigerator because all of them have their unique kitchen cultures and practices. We made 11 internet films: 10 films focusing on fridge practices of specifi
- Vodafone - The Broadband FamilyWith their new plans and deals, Vodafone was super confident about their new home broadband options and products. We created a "sitcom-like" or "sims-ish" family from scratch. Nurtured by real-life situations and insights, all the characters in this family embodied a different household broadband consumer type. Brand: Vodafone Agency: C-Section / VMLY&R
- KARACA HOME - Cotton Comfort Cities - "For Sleepwalkers"Karaca Home's new Cotton Comfort line had 4 different city designs: New York, London, Paris and Istanbul. With its soft and healthy fabric, Cotton Comfort line gives you the smoothest sleeping experience. In our campaign, we redefined the sleep; with Cotton Comfort, "sleepwalker" became a person who travels between CC cities when dreaming. Brand: Karaca Agency: Plasenta / VMLY&R
- Fun Plates with La Vache qui ritFor La Vache qui rit's enhanced new formula, our strategy was to reach mothers and their children at the same time. Creating films, contents and Instagram live recipe videos, we crafted a 360 campaign "Fun Plates", which is both fun to watch for children and filled with nutritional info for parents. Brand: La Vache Qui Rit Agency: Plasenta / VMLY&R
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Work history
Creative Group HeadIPG Mediabrands
- Istanbul, TurkeyFull Time
Clients: Biscolata, Petrol Ofisi, Komagene, Sosyal Lig, Abdi Ibrahim Pharmaceuticals, Sabanci Vakfi, Sabanci University, Baymak, De Dietrich, Fibabanka, Yatırım Finansman.
Senior CopywriterVMLY&R
- Istanbul, TurkeyFull Time
VMLY&R C-Section Plasenta was one of the most fast-paced agencies in Turkey; I took part in more than 100 projects and wrote copy for more than 20 different clients in 3 years.
Clients: Vodafone, Sanofi, IKEA, Migros, Efes Pilsen, Miller Beer, Unilever, Karaca, Pharmaton, Knorr, Solen, OK Condoms, the Coca-Cola Company, Colgate-Palmolive, Balparmak, Denizbank, Duru, La vache qui rit, Enterogermina
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Skills
- Digital Copywriting
- Copywriting
- Ideas Development
- Idea Generation
- Content Ideation
- Creative Ideas
- Creative Advertising
- Creative Copywriting
- Creative Storytelling
- Creative Strategy
Education
U
U
CertificateUCLA Extension
Los Angeles, United States
Entertainment Studies & Acting Certificate
I
I
Master of ArtsIstanbul Bilgi University
- Istanbul, Turkey
MA in Cultural Studies. My master thesis is on Online Dating and Intimacy.
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