BEKO - "Official Partner of Local Fridges"

  • Dijle Tigris Ozdemir

Today, Beko branded products are sold every two seconds in the World. Beko was literally the "Official Partner of Local Fridges". We created a series of films to promote Beko's presence in different markets. USA, UK, Thailand, China, Turkey, Italy, Spain, Poland, Germany and France. Each of these countries has its own way of using a refrigerator because all of them have their unique kitchen cultures and practices. We made 11 internet films: 10 films focusing on fridge practices of specific countries and one film, a "fridge manifesto", combining all 10 of them. Client: Beko Project Name: Fridges of the World Agency: Mccann Worldgroup España & MUSE Network