• Jordan Smith
  • Kyle Thompson

Design and Art Direction (D&AD) is a British educational charity which exists to promote excellence in design and advertising. In 2020, I took part in the competition, working with other designers. Together we worked at creating a new 'Out Of House' campaign for Audible, the audiobook company. The campaign needed to be made with the intent of attracting city dwellers, age 25+, into signing up to Audible. My design partner and I thought that by crafting a younger design, with a distinct look and feel, we could draw a younger audience and interest outsiders. The images here show out final outcomes, complete with posters, free vouchers received in Amazon deliveries and concepts on how our campaign would sell itself through external advertisers.