D&AD Barclays - Goode

Challenge: How can Barclays help vulnerable customers with mental health issues manage their money better? Insight: Life is an unpredictable journey that we all experience differently. When this has a negative impact on how we manage our mental and financial wellbeing, we can all feel a bit vulnerable. Especially if the advice from banks feels too generalised, how can we know what advice will suit our needs best? Solution: Goode - Mindful banking for when it matters most. An app created by Barclays made for everyone. With the help of AI technology, Goode analyses your patterns of behaviours to provide free daily advice on how to personally achieve a balanced wellbeing. To support and adapt to your needs accordingly, Goode encourages daily mindfulness tasks such as logging how you’re feeling and taking steps towards improving your financial wellness. This helps you to be more prepared for when it matters most.