D&AD / HSBC - Together we Thrive

  • Katie McVeigh
  • Abbie Hopper

Submission for the HSBC brief 2020. Creating a journey for airport users using the metaphor of birds; taking many flights around the world and journeying in flocks. There is a sense of togetherness in our illustration as we aimed to use the important pillars and places of HSBC and incorporate the birds. The different landmarks featured in the illustrations are places where one of the five pillars is highlighted - for example the Bosphorus Bridge, Turkey connects Europe to Asia and symbolises the transport of commerce and business. The touch points include: An airport Lounge Jet Bridge Large billboard in main area