Projects
- Fintech Talents Digital AssetsFor all events held at my company, a 12 week social media campaign was created. An important part of this campaign was the range of bold and informative visual assets that would be shared on socials including LinkedIn, Instagram and Twitter. These assets would showcase rockstar speakers, fintech sessions and the event experience.
- eBay campaignAfter using the platform and understanding how useful a £1 selling fee can be, I felt the brand needed a more fun and persuasive campaign banner on the landing page. Using items and common daily spends to emphasise the selling fees only be £1.00! Unlike the current promotion, the comparison of items which are cheaper enabled the bargain to be emphasised. This monthly offer needed to be loud and bold to capture the attention of eBayer’s on the site.
- All Things CockneyMy Final Major Project was inspired by my Dad's cockney roots. It consists of a series of limited edition screen and lino prints as well as a book project showcasing the print methodology and research. The dialect has a rich, niche history. The origins became paramount to how each print was created. The nature of the term and its context would decide the materials, style and typefaces chosen. A small book in a Q&A format was also created on a cockney's upbringing in East London. Both books
- D&AD / HSBC - Together we ThriveSubmission for the HSBC brief 2020. Creating a journey for airport users using the metaphor of birds; taking many flights around the world and journeying in flocks. There is a sense of togetherness in our illustration as we aimed to use the important pillars and places of HSBC and incorporate the birds. The different landmarks featured in the illustrations are places where one of the five pillars is highlighted - for example the Bosphorus Bridge, Turkey connects Europe to Asia and symbolises
- ISTD Pass : Maclean, MacVeagh, McVeighI am proud to say I became a member of ISTD in 2020 after my project was awarded Pass. This book is essentially a personal investigation into my family and distant ancestors. With a rough knowledge of my surnames’ origin in Scotland as a clan, a combination of online archives and my nan’s incredible memory helped me to disover the McVeigh timeline. The book spans over 8 centuries starting in the West of Scotland and showcasing the journeys to rural Ireland and New York City in the early 20th Ce
- The Year Princess Diana Died and I was BornWith a strong interest in the 90’s and the nostalgia surrounding it, I investigated the 40 weeks I missed while my mum was pregnant with me. It is formatted as a visual diary containing daily events, personal memories my mum has of the months leading up to my birth and major headlines in the news such as Princess Diana’s death.
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Projects credited in
- Arts University of Bournemouth, Visual CommunicationVisual Communication’s vision explores and examines the importance of visual communication in relation to culture and society, whilst championing the significance of an interdisciplinary approach. The course is interested in interdisciplinary processes of developing ideas and communicating through visual language. Visual communication is a continuum and seamless spectrum of creative activity, from conceptual practice to mainstream design. Visual Communication produces graduates who are able t28
Work history
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Junior Graphic DesignerVC Innovation
London, United KingdomFull Time
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Marketing and Design AssistantMatt Lock Commercials Ltd.
St Albans, United KingdomFreelance
Acting as head of marketing team.
Content creation for all social media channels including Instagram and Facebook.
Engaging with customers and followers via social channels.
Promoting all the latest van stock on social media channels.
Updating My Google Business weekly.
Investigating and developing innovative approaches to all marketing aspects.
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Skills
- Print Design
- Adobe Indesign
- Adobe Illustrator
- Idea Generation
- Presentations
- Adobe Photoshop
- Screen Print
- Editorial Design
- Book Binding
Education
GraduatedArts University Bournemouth
- Bournemouth, United Kingdom
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Distinction in Foundation Diploma In Art and DesignOaklands College
- St Albans, United Kingdom
Awards
Awarded PassInternational Society of Typographic Designers (ISTD)
Maclean Project was awarded Pass by ISTD. Now officially a member of the society.