eBay campaign

After using the platform and understanding how useful a £1 selling fee can be, I felt the brand needed a more fun and persuasive campaign banner on the landing page. Using items and common daily spends to emphasise the selling fees only be £1.00! Unlike the current promotion, the comparison of items which are cheaper enabled the bargain to be emphasised. This monthly offer needed to be loud and bold to capture the attention of eBayer’s on the site.