D&AD New Blood 2019 - Virgin Atlantic

  • Adam McCabe

This project was a response to the Virgin Atlantic brief in the D&AD 2019 New Blood awards. The task was to create a new flight & hotel service that encourages travellers to be more spontaneous, so I took the ultimate risk by producing a satire on the Mile High Club, positioning it as an all-inclusive travel experience. Virgin Atlantic believes travelling is an adventure, and that everything should feel amazing at 38,000 feet. Now, they really mean everything! Whether you’re single or spoken for, the Mile High Club app is inspired by online dating interfaces, which makes it easy to swipe through package deals, excursion offers, live chat with a team member and meet your fellow passengers at the speed dating terminal. The overall artistic direction is a reflection of Virgin Atlantic’s identity, inspired by the intimate glow of their aircraft interiors.