D&AD New Blood 2020 - HSBC

Period of Brief: 10 weeks The main objective of this project is to showcase HSBC’s global brand promise “Together we thrive” in an airport setting. My illustration showcased a floating island, which houses a community of bird-like creatures, with all their interactions and little details of the environment on display. Focusing on easing the stress and entertaining people during stressful, long dwelling moments in an airport, and help build up traveller’s positive association towards the HSBC brand. Particularly in places like the baggage reclaim area, with a lot of waiting required, looking at artwork/ illustration is a good way to combat the boredom. Requirement: Illustrations submissions must include a full takeover of jet bridges, and 2 other moments in the audience’s airport journey where the idea will be used.