D&AD New Blood 2020 TANGRAMS - Together we thrive - HSBC

An advertising campaign for HSBC to illustrate their brand promise, “together we thrive”. The illustrations and animations will be displayed in multiple locations in airports including walkways, check-ins and terminals. The Tangram puzzle is used to mimic the brand identity of HSBC. The shapes can also be combined to make figures that symbolise the five pillars of human prosperity that HSBC is actively involved in. Using stop motion animation to capture peoples attention and bring the shapes and symbols to life.