D&AD New Blood Awards 2020: YU are YULA

“YU are YULA” is a copy-led advertising campaign with the tagline of “Your lifestyle, your future, your planet, it’s up to YU!”. YULA’s target audience is aged between 18 to 28 years old, who are ambitious, hard-working and care about the planet. “YU are YULA’’ aims to be part of these young target audience’s lifestyles and make YULA brand more engaging with them. Unlike other energy drinks, YULA drinks are health conscious with 100% natural energy that is inspired by the Amazon rainforest. YULA brand is also environmentally friendly. Thus, the key focus of the campaign is health, lifestyle, and environment.