This project was for the D&AD New Blood Awards. I chose the brief for WWF which was about creating a campaign directed at 16-24 year olds.
I made this project into a campaign by creating a biodegradable pencil which was infused with seeds that you could plant. I also created a plant farm which would be a place you could go to plant your pencil and even check the progress of your tree online.
I enjoyed this project very much as I was able to create an animation and also create essentially create a brand.