For my submission to D&AD New Blood's brief from John Lewis I foucussed on a design that was approachable, knowledgeable and reliable. After identifying a gap between the online consumer and the brand I set out to bridge that gap and represent the store’s ethos and communication style without the customer having to physically visit a shop. The level of friendliness, and knowledge the staff in store talk with was especially important to represent within my design. Through the use of language and a fresh and vibrant colour palette I aimed to engage and excite the user. Through the use of informational, informal language an emotional bond is built. Tech savvy users can interact online, after receiving their order, through the hashtag #JohnLewisDelivers. The simple box nets reduce waste and are made using a one colour print on each side of the board reducing production processes and costs. The reinforced base and tamper evident seal, through the positioning of the label, keeps each order secure and tissue paper inserts add extra protection for orders that require this. Every box and envelope, including inner packaging and printed receipts/invoices are completely recyclable at curbside.