D&AD New Blood – Monday Mantras

After setting up New Blood's Instagram, I wanted to get a bit provocative with it. These #MondayMantras have been a bit of an outlet for me. A way to rile up the New Blood audience, to challenge how they think about briefs, about success, and about the industry. They’ve proved to be the most successful of all the content, and I’m still churning them out, so I guess there’s more to say...