Ellen trained in performance art at drama school in Scotland, which, contrary to popular belief, wasn’t a complete waste of time. After taking to the stage as one half of a comedy duo, a couple of years as a shop girl, and a stint in Damien Hirst’s studio, Ellen took her eclectic talents to D&AD. It was here, whilst working on the content and social team, she got her crash course in design and advertising. But it wasn’t long before Ellen wanted to stop writing about it, and do it instead.
Then, as fate would have it, a snog in the ladies bogs at the Christmas party (classy) found Ellen moving to Manchester for love. She also found LOVE, a pretty neat agency there too. After a whirlwind romance, on both counts, Ellen is now a fully-functioning freelance copywriter.
Ellen also appears to be talking about herself in the third person. Again.
Projects
- Simply Be – Rules? RewrittenSimply Be wanted to go in hard on their customers’ two toughest categories – lingerie and denim. They wanted to prove, once and for all, that curves shouldn’t mean compromise. It’s all very well and good ripping up the rule book (again), but in the world of body confidence, it’s more powerful to rewrite it. Agency: LOVE. ‘Rules? Rewritten’ is supercharged with bold, statements – inspired by the rules women live by, and our models’ mantras. This is the first copy-led campaign we’ve worked on f
- SOLO Cold-Brew CoffeeTake one logo (designed by Anthony Burrill), add a visual identity (brought to you by Craig Oldham) and what do you have? You have a start-up coffee venture that’s one copywriter short of being a fully-fledged brand. So I teamed up with the aforementioned fellas to bring SOLO to life with words. The guys behind SOLO wanted to stand apart from the usual beardy craft crowd, so I gave them an anti-hipster positioning, distinctly un-wanky tone of voice, and a set of values they could really live
- D&AD New Blood – Monday MantrasAfter setting up New Blood's Instagram, I wanted to get a bit provocative with it. These #MondayMantras have been a bit of an outlet for me. A way to rile up the New Blood audience, to challenge how they think about briefs, about success, and about the industry. They’ve proved to be the most successful of all the content, and I’m still churning them out, so I guess there’s more to say...
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Projects credited in
- Haagen-Dazs Brand FilmHaagen-Dazs wanted to tell their brand origin story through to their current-day global success, with a film aimed at engaging investors and exciting internal teams. The budget was tight, so, working closely with a copywriter, we created a collage style animatic, using a combination of my own illustration, commissioned illustrations taken from the current brand packaging, stock photography and typography. The film was a success, and they asked LOVE. to re-create the heritage story through a set
- PERI.A Fashion Branding & Art DirectionL.A socialite, Peri Arenas needed a branding job for her upcoming fashion store. Her brief was simple: "I'm opening a store and I want you guys to brand the shit out of me!" Taking cues direct from the playful labels she loves, and throwing her straight-talking style into the mix, PERI.A was born. Bringing punchy copywriting together with attention-grabbing type. The result was a brand that drips with attitude and a tone of voice that cuts through the bull. Peri gave carte blanche to plaster pe
Work history
L
L
CreativeLOVE
- Manchester, United KingdomFull Time
I joined LOVE's creative team to put my copywriting stamp on Häagen-Dazs and Simply Be. Over my two-year stint, I also got to work on brands like Johnnie Walker, Haig Club and Umbro, and was the writer behind the creation of infamous LA brand, PERI.A.
Skills
- Copywriting
- Ad Copywriting
- Brand Tone
- Brand Storytelling
- Feature Writing
- Content and Media Writing
- Content
- Interviewing
- Presenting
- Editing