SOLO Cold-Brew Coffee

  • Ellen Ling
  • Craig Oldham

Take one logo (designed by Anthony Burrill), add a visual identity (brought to you by Craig Oldham) and what do you have? You have a start-up coffee venture that’s one copywriter short of being a fully-fledged brand. So I teamed up with the aforementioned fellas to bring SOLO to life with words. The guys behind SOLO wanted to stand apart from the usual beardy craft crowd, so I gave them an anti-hipster positioning, distinctly un-wanky tone of voice, and a set of values they could really live by. Agency: Umbrella