L.A socialite, Peri Arenas needed a branding job for her upcoming fashion store. Her brief was simple:
"I'm opening a store and I want you guys to brand the shit out of me!"
Taking cues direct from the playful labels she loves, and throwing her straight-talking style into the mix, PERI.A was born. Bringing punchy copywriting together with attention-grabbing type. The result was a brand that drips with attitude and a tone of voice that cuts through the bull.
Peri gave carte blanche to plaster personality on anything it could be plastered on. Everything needed the Peri treatment. Bringing that La La Land feel out through dreamy foil blocking for a super luxe finish. The project evolved into over 30 individually created items.