Join The–Dots

0
Tag Yourself

Tag yourself in this project

Tess Sweeney will need to approve that you worked on “PERI.A Fashion Branding & Art Direction” before we add you as a collaborator.

PERI.A Fashion Branding & Art Direction

L.A socialite, Peri Arenas needed a branding job for her upcoming fashion store. Her brief was simple: "I'm opening a store and I want you guys to brand the shit out of me!"
Taking cues direct from the playful labels she loves, and throwing her straight-talking style into the mix, PERI.A was born. Bringing punchy copywriting together with attention-grabbing type. The result was a brand that drips with attitude and a tone of voice that cuts through the bull.
Peri gave carte blanche to plaster personality on anything it could be plastered on. Everything needed the Peri treatment. Bringing that La La Land feel out through dreamy foil blocking for a super luxe finish. The project evolved into over 30 individually created items.

Project Team

Tess Sweeney

  • Message

Join our Pro Plan to message Tess

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  • Creative
  •  

Ellen Ling

  • Message

Join our Pro Plan to message Ellen

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  •  
  •  

Project Tags

  • Fashion
  • Branding
  • Design
  • Print
  • Art Direction
  • Signage
  • Copywriting
  • Tess Sweeney
  • Ellen Ling
  • Teresa Sweeney

Share your new project