Banking is regarded as lothable, its hard to encourage people to take control of their finances as banking is linked to no money, bills and constant outgoings. Many suffer with serious emotional issues with regards to money, negativity around this area can lead to depression, anxiety and serious loneliness.
My solution was to revolutionize the financial world by changing banking to being positive and to inspire & prepare our younger generation to financial independence. The aim was to change the way people perceive banking, making us aproach banking with a more positive healthy attitude and to focus on what you have not what you dont have and hide the negative associations with banking.