D&AD New Blood Winning entry

John Lewis & Partners, a staple part of Christmas that we now look to as a harbinger of the holiday season. The challenge was to portray John Lewis & Partners not just at a Christmas go to for gifts but as an all year round inspiration and source for spreading joy. John Lewis & Partners’ slogan is ‘For us, it’s personal,’ I wanted this to come across clearly in the advert. They are not only there for one time of year or one day. They are there for a lifetime and all the moments that they help you celebrate in between. The concept of my advert is life moments in number, showing them all in silhouetted cut-out presents that have been inspired by their logo. With the slogan for the campaign being “There for life’s moments”.