D&AD New Blood: YULA - Redirect Your Energy
YULA is a 100% natural energy drink, sustainably sourced from the Amazon rainforest, currently targetting 18-25-year-olds in Europe.
Young adults are trying to do it all. They often have busy schedules as they balance; work, studies, family, friends, hobbies, and their health, which can be very demanding and require an energy boost. We will show how YULA fits into these peoples' lives and unlocks the power of the rainforest to refresh them physically, mentally, and spiritually.