D&AD Nike Brief

I created this campaign as a response to an D&AD New Blood Brief with Nike, with the aim to increase the amount of young girls in London participating in sports. The Change The Game campaign is a partnership between Nike and London based youth charity, The Change Foundation. This partnership combines and utilises Nike’s status with The Change Foundation’s programmes to encourage sports involvement for the 14-19-year-old girls’ community in the city. Through research I came up with the idea to use graphic posters to attract the audiences and advanced the Nike Plus app by adding features in line with the campaign that would appeal to the correct audience.