I am a recent Fashion Communication Graduate. Over the past three years at Northumbria University, I have widely expanded my skill set covering a variety of topics such as Fashion Media & PR, Film, Marketing and Professional Practices. I have worked on various live briefs with companies such as Fashion Revolution to produce a promotional campaign increasing sustainable values. Furthermore I completed a D&AD brief with Nike creating a social media campaign and app developments to encourage young girls to take part in sport.
Throughout the three years I have also undertaken various job placements in order to increase my knowledge of the industry. I volunteered at two New York Fashion Week shows with MODE PR, in addition I completed a 4 month placement as Assistant Videographer with one of the largest growing fashion companies in the UK, ISAWITIFRST.COM.
Projects
- Onyx Bespoke JewelleryThe jewellery market is one that has shown consistent growth throughout the past 5 years and has managed to maintain value through difficult times in society. Although the market is increasingly diverse, through analysis it can be recognised that the industry lacks any unisex brand who caters for both sustainability and style. Additionally, platforms such as WGSN have noted an increase in need for exclusivity within the jewellery market with more individuals finding it harder to curate collectio
- D&AD Nike BriefI created this campaign as a response to an D&AD New Blood Brief with Nike, with the aim to increase the amount of young girls in London participating in sports. The Change The Game campaign is a partnership between Nike and London based youth charity, The Change Foundation. This partnership combines and utilises Nike’s status with The Change Foundation’s programmes to encourage sports involvement for the 14-19-year-old girls’ community in the city. Through research I came up with the idea t
Projects credited in
- Meet the GFF 2020 New Fashion Media Award NomineesFashion digital media is a dynamic and flourishing part of the fashion industry with new media constantly evolving alongside traditional formats. GFF wants to find and celebrate the voice of a new generation. Project submissions are sought across the board of fashion new media that are innovative and resonate with the industry including websites / app development / blogs / online channels / social media strategy and campaigns. This can be a collaborative project by more than one student. Meet th13
Work history
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Assistant VideographerISAWITFIRST.COM
- Manchester, United KingdomFull Time
I completed a four month placement with ISAWITFIRST.com as Assistant Videographer whilst on summer break from University. On a day-to-day basis I filmed and edited e-commerce videos for the online website. In addition I created video content for the social media channels, this included a degree of styling and art direction.
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VolunteerMODE PR, PUBLIC RELATIONS AGENCY
- New York, United StatesPart Time
I took the opportunity to volunteer at NYFW with Mode PR, this included using organisational skills to arrange guests in their allocated seats as well as dressing models prior to the show.
Skills
- Videography
- Content Creation
- Branding
- Graphic Design
- Social Media
Education
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Fashion CommunicationNorthumbria University
- Newcastle upon Tyne, United Kingdom
I have recently completed a three year degree at Northumbria University, learning valuable and transferable skills in a range of areas such as PR & Fashion Space, Marketing and Journalism.