Onyx Bespoke Jewellery

The jewellery market is one that has shown consistent growth throughout the past 5 years and has managed to maintain value through difficult times in society. Although the market is increasingly diverse, through analysis it can be recognised that the industry lacks any unisex brand who caters for both sustainability and style. Additionally, platforms such as WGSN have noted an increase in need for exclusivity within the jewellery market with more individuals finding it harder to curate collections of unique jewellery. Onyx is a contemporary unisex jewellery brand offering exclusive limited edition collections. Launching in 2021. Our competitive edge is based on creative, unique designs. Whilst this can be replicated to an extent, Onyx harnesses the power of our incredible team whose expertise is infrequently encountered. Each of our designs aim to incorporate elements of distinctiveness that stand out from most jewellery. There will be a prime focus on rings and necklaces as two items identified with growing interest in the jewellery market. The exclusive element comes from the pieces only being released once and never again, each collection will contain a small amount per design. The website is thoughtfully designed and includes a password protection system whereby customers are encouraged to sign up to unlock their access to the world of Onyx. It will house relevant information on the brand to increase authenticity and offer blog posts for customers to read about on trend topics. Instagram will be an integral part of launching, utilising high quality images to entice customers and raise brand awareness. Onyx provides a new lease of life into the jewellery industry. We aim to not only fill a gap in the market but also create a community of individuals who aren’t afraid to stand out. CREATED AS A THEORETICAL BUSINESS IDEA IN RESPONSE TO A FINAL MAJOR PROJECT.