D&AD x Monotype - Activate Your Cause

Brief

Take a cause you believe in and use the power of type to make a difference. Design with typography to agitate, educate and organise the world and your audience.
-----------
The aim for my campaign "DoYouMindTheGap" was to develop an integrated solution to raise awareness of the gender pay gap.
Even in 2017 women get paid 20% less on average than men in the same roles. So I wanted to create a type which illustrated just how damaging the gender pay gap is.
20% of the alphabet equates to five letters, so, by removing the vowels I could create a set of posters symbolising the damage the deficit had on our economy without hindering the message.

Team Credits

Philippa Allen

  • Message
ConnectConnect
  • Art Director
  •  

Project Tags

  • monotype
  • dad
  • guerrilla
  • typography
  • equality

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Post your project
Philippa Allen
Art Director