D and AD New Blood 2020 Burger King: The People's King
The challenge of this brief was to promote delivery through the Burger King app and encourage 18-24 year olds to consider a BK delivery. Alongside this, the idea needed to differentiate Burger King from its competitors and leave a long lasting impression that Burger King is better than you thought. This target audience is notoriously difficult to advertise to, 18-24 years olds are often very skeptical of advertising in general. They are vocal about their political views, their beliefs and often want to make a positive difference to the world.