- D and AD New Blood 2020 Burger King: The People's KingThe challenge of this brief was to promote delivery through the Burger King app and encourage 18-24 year olds to consider a BK delivery. Alongside this, the idea needed to differentiate Burger King from its competitors and leave a long lasting impression that Burger King is better than you thought. This target audience is notoriously difficult to advertise to, 18-24 years olds are often very skeptical of advertising in general. They are vocal about their political views, their beliefs and often
Junior CreativeHavas Lynx
Manchester, United KingdomInternship
Me and my creative partner Ernest Aidoo won a placement at Havas Lynx for our work on a pharmaceutical brief set. We worked on various briefs whilst there, learned from the best in the industry and benefited greatly from the experience.