Mont Blanc Anything Goes
In short, the challenge was to raise awareness of Mont Blanc and to change consumers perceptions on fashion advertising following on from my dissertation. Many older people are judgemental of new fashion trends. Mont Blanc want to change this outlook and show that with a bit of their luggage by your side anything is acceptable because the bag is the statement. Anything goes, literally.
Prints
OOH/ Experiential
Augmented mirrors set up in malls/airports that feature a Mont Blanc store, worldwide. It shows what you would look like with the bag by your side, the mirror gradually changes to give you a 'Fashion faux-pas' moment (socks and sandals). This shows the viewer that anything can go with a Mont Blanc, as the bag does all the heavy lifting.
Project Tags
Companies
Leeds Arts University
- Education & Research
