Goodyear Go Further
The challenge was to bring awareness to luxury car owners that Goodyear Tyres are the real deal and that these are radically different to what you've seen before. Proposition: The tyre makes the car. Goodyear can take you into enemy territory and beyond, this campaign is directly targeting its competitors: Michelin, Pirelli and Bridgestone.
PR Stunt: The Goodyear team will travel to competitor countries (Germany, France and Japan) and will renovate the roads and fill in pothole in popular driving locations.
