D&P loves beauty

Branding and graphic work for an opinion piece series on beauty in retail. Create an engaging visual style to accompany articles on dalziel-pow.com using the theme of beauty. A set of icons was designed by using black ink with a paintbrush, scanning them and turning them into vector assets. This was to mimic how these might have been drawn using make-up whilst also retaining a handmade feel. The brand colour palette was used but objects were set to multiply, this created a unique look and to mimic how makeup reacts when colours are put over one another. GIF’s were made for social media to advertise each article and a full homepage takeover was made for the launch of the series. The reception wall was also taken over. Icons were painted directly onto the wall whilst the custom GIFs and static graphics were made into a presentation for the screen.