DAMJEE Jewellers • Identity Rebrand

DAMJEE jewellers was looking to rebrand both their logo and their flagship store that sits in the upmarket shopping mall that is "Gateway Theatre of Shopping" in Umhlanga, Durban. Looking at the history of the company, and the concept sketches of the new store by Cornwall International Interior Designers & Decorators, we developed a refreshed logo and branding position that better suited the more modern approach that DAMJEEs was wanting to make.