About me
As a multi-disciplinary Senior Designer with a keen interest in the commercial aspects of advertising and design agencies, I always strive to put the client first. I listen carefully to their needs, ask lots of questions and strategise with my colleagues about how best to tell their story. This allows me to deliver high-quality creative that delights clients and wins them great results. Another key characteristic of my approach is my diligence and attention to detail. I value excellence and respect deadlines because I know the client always has the choice to go elsewhere. I am passionate about all areas of creativity and design.
Projects
- Minimals • Identity & Packaging (Concept Work)A client approached us with their idea of starting a range of homeopathic oils and tinctures for babies and toddlers. Inspiration for the name of the brand came from the daughter of one of the partners in the business. (As this project has the potential to still be completed past the concept stage I have purposefully left off the name of the product). The initial idea was to develop an animal character for each of the four homeopathic categories, though the possibility was discussed at the time
- Durban Garden of the Year (Pam Golding) • IdentityPam Golding Properties is recognised locally and internationally as Southern Africa’s leading independent real estate group and the country’s most awarded real estate company. The Pam Golding Property group forms part of a strategic alliance with one of the world’s largest property groups, Savills plc, gaining access to its prestigious network of over 600 offices worldwide. It was through a recent association with the Durban Office of Pam Golding Properties that this venture came about. The new
- Ngweni Railroad Brewery • Identity (Concept Work)A client approached us to help with a new startup brewery they had in mind to begin. Based in the Ngweni area of KwaZulu-Natal, close to the Ngweni River and situated almost on top of the old Ngweni railway station - when it came to naming the venture - it was a no-brainer: "Ngweni Railroad Brewery (NRB)". For their first run of beers to be marketed, NRB wanted to go with a truly African theme: "The Big 5". For those unfamiliar with wild animals in Africa; the "Big 5" is the shortened term by w
- Bespoke International Group (BiG) • Corporate BrochureWelcoming its first client in May 2019, "Bespoke International Group" has within months become one of South Africa’s fastest growing International Contact Centres. With a capacity to service over 2000 Agents, the "Bespoke International Group" fully understands the importance of infrastructure to ensure service excellence. The business has a Tier 1 Telecommunication and IT Infrastructure that has been designed to ensure clients are provided with rigorous Service Level Agreements (SLAs). Partner
- Neuberg Global • Corporate BrochureIn 2018, the best-in-class laboratories from across India, UAE, Sri Lanka and South Africa united under the banner of "Neuberg Diagnostics" to bring the latest technology and techniques of international pathology services within the reach of developing countries. "Neuberg Global" required a corporate brochure that could put in one place all the many variety of pathology services they have on offer. There was a wealth of information to place into a very small space - but a pleasant design solut
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Work history
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Senior DesignerFlow68
- Durban, South AfricaFull Time
This exciting role saw me further developing my skills in branding and logo design, working with major clients on large, all-encompassing projects.Overseeing these from conception to delivery, a key part of my responsibilities was guiding the work of junior designers, nurturing them and getting the best from a small team with tight deadlines. The company focuses on bespoke digital marketing, website design and traditional design and print.
Key Achievements:
• 100% of all client deadlines met during my tenure.
• Achieved excellent client satisfaction on all accounts, which were worth £50–70K per annum.
• I created a new identity and all branding for Bespoke International Group, a large South African contact centre provider whose clientele are largely UK-based.
• Designed all signage, branding, banners and digital assets for the inaugural F1-in-Schools STEM Challenge. The local round of this global event was hosted by Mahle-Behr, a large automotive parts maker and Formula 1 partner.
• Gave outreach talks and workshops to school pupils about the F1-in-SchoolsChallenge.
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Creative DirectorHeadlines Advertising Solutions
- Durban, South AfricaFull Time
I was brought into this company by an ex-director, as they were looking for a trusted creative designer who could help shape the firm and quickly bring commercial success. This role was more advertising focused, as opposed to design, and so I greatly increased my exposure to running B2C advertising accounts. We worked mainly in traditional media and had many clients from the events, entertainment, automotive and FMCG sectors. The environment was fast-paced with tight deadlines and budgets.
Key Achievements:
• Managed Top Gear Live Festivals for Clarion Events in South Africa, producing all print and digital assets for websites, ticket sites, lanyards, signage, floor decals and other marketing materials.
• Worked quickly with Clarion Events to redo all of the above communication as a result of Jeremy Clarkson being fired from the BBC, necessitating a branding change to Clarkson, Hammond and May.
• Personally led the rebranding of the Durban International Convention Centre (DURBAN ICC), transforming all signage, posters, website, advertising and other marketing creative – including their Brand Bible.
• Successfully delivered great results on many accounts with an average value of £25 - £50K per year.
• Executed a social media campaign for Garment Division, winning them 60,000 followers in 6 months on Facebook. Achieved an engagement of +/-1000 organic likes and 50-150 comments per post.
• Assisted the Managing Director on all strategies and creative pitches to stakeholders.
• Managed the day-to-day running of the studio, managing deadlines, resourcing, training and mentoring.
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Skills
- Adobe Creative Suite
- Branding Identity
- Graphic Design
- Digital Content
- Logo Design
- Social Media
- Editorial Layout
- Print Production
- Illustration
- CMS Websites