Ngweni Railroad Brewery • Identity (Concept Work)

  • Murray Fisher-Moore

A client approached us to help with a new startup brewery they had in mind to begin. Based in the Ngweni area of KwaZulu-Natal, close to the Ngweni River and situated almost on top of the old Ngweni railway station - when it came to naming the venture - it was a no-brainer: "Ngweni Railroad Brewery (NRB)". For their first run of beers to be marketed, NRB wanted to go with a truly African theme: "The Big 5". For those unfamiliar with wild animals in Africa; the "Big 5" is the shortened term by which locals refer to: lion, buffalo, rhino, elephant and leopard. Detailed illustrations of several were placed together onto the packaging to present to the client. (This is an ongoing project which has been pushed back indefinitely due to various factors, not least of which is the global COVID pandemic. Though ongoing, I wanted to showcase the progress made so far as the logo is more-or-less finalised and I'm quite proud of the work done.)