Minimals • Identity & Packaging (Concept Work)

A client approached us with their idea of starting a range of homeopathic oils and tinctures for babies and toddlers. Inspiration for the name of the brand came from the daughter of one of the partners in the business. (As this project has the potential to still be completed past the concept stage I have purposefully left off the name of the product). The initial idea was to develop an animal character for each of the four homeopathic categories, though the possibility was discussed at the time to start off with just the one and then grow from then on. We identified four areas of the health of babies and toddlers that the homeopathic oils were to target - which made up our categories - as well as representing each one with its own "Minimal" (minimal animal) icon. From the Forest : The Fox - for Ear, Nose and Throat ailments From the Ocean : The Whale - for Digestive ailments From the Sky : The Owl - for Sleep ailments From the Desert : The Chameleon - for Skin ailments