Danone wanted to create a strong theme for their events which had longevity. The idea behind these events was to help better connect their business, empower employees and make bold decisions. This resulted in the theme ‘Connect Live. Bolder, braver’.
Plenary sessions and team breakouts would take place over the two day event helping to energise staff and drive the business forward.
The branding was born from the simple idea of clear communication and the value of that to a successful idea or business. The speech bubbles then became mechanics for content throughout the events and post event materials.
Connect Live was so successfull and embraced by the business it was used the following year and plans to be a vehicle for all events and small business meetings going forward as well.
