Danone - Konfusion Kitchen

Rigged with hidden cameras and a company of actors, an undercover film of Danone’s pop-up restaurant – the ‘Konfusion Kitchen’ – highlights the current absurdity of ever-changing healthy food trends. We created the Copenhagen pop-up to test just how much foodies are willing to put up with in their plight to sample zeitgeist dishes. Diners are first presented with a menu serving ‘holistic, organismic, biodynamic, low carb, raw food’, yet with a ping of the bell the chef declares the fare of offer is changing to ‘paleo, high protein, slow food’.