I’m a creative director and writer working in advertising and entertainment.
My work has been featured places like Wired, Fast Company, The Guardian, and BBC.
It's also been awarded fancy things from places like Cannes Lions, Webby, Eurobest, Lovie Awards, Epica, & New York Festivals.
I'm currently judging The Webby Awards and The FWA - mostly because it looks good on LinkedIn.
Projects
- DDR Museum: TeAR down this WALL14 months, 300+ building hours, and 2.500 blocks collected in Minecraft Earth. TeAR down this WALL is an educational tool for Minecraft Earth that allows you to place and tear down the Berlin wall in Augmented Reality. It comes with supporting educational material that helps students reflect on the history, impact, and devastating realities of how border walls divide people. Experience the walls and the learning material at www.teardownwalls.org A joint initiative between VIRTUE Worldwide, No
- IKEA - The Rhythm of LifeThe Rhythm of Life is the first creative campaign created by VIRTUE as the new agency for IKEA’s brand building communication in Sweden, Finland, Norway, Denmark, Portugal and Belgium. The full campaign consists of a TVC, Online video, Social media, Cinema, DOOH, OOH, Print and Display.
- The Last Statement T-ShirtThe Last Statement T-shirt takes a classic pillar of youth rebellion and reinvents it for the digital age. Through a custom version of Instagram/Facebook filters, you can digitally change its design. So every day, the shirt can display a new animated statement design to amplify your message - Without ever having to buy another t-shirt. The campaign got global coverage from places like Vogue, Forbes, GQ, Highsnobiety, and Fast Company.
- Danone - Konfusion KitchenRigged with hidden cameras and a company of actors, an undercover film of Danone’s pop-up restaurant – the ‘Konfusion Kitchen’ – highlights the current absurdity of ever-changing healthy food trends. We created the Copenhagen pop-up to test just how much foodies are willing to put up with in their plight to sample zeitgeist dishes. Diners are first presented with a menu serving ‘holistic, organismic, biodynamic, low carb, raw food’, yet with a ping of the bell the chef declares the fare of offe
- LIKE WHAT YOU HATE61% of young people get most of their news from Facebook, but because algorithms curate their feeds, they’re primarily shown news and views on the world that fit their own. As more than 75% of VICE readers are under 35, this problem hits close to home. To change the algorithm we had to make them like what they hate. 4 x The Lovie Awards: 2 x Gold Lovies, 1 People’s Voice, 1 x Lovie For Good 2 x New York Festival: 2 x Bronze 1 x Webby Award: 1 x People’s Voice 1 x Epica Award: 1 x Bronze 1 x C
Projects credited in
- Turning Drop-Culture into Sustainable ActionThe Renew Labs Store by Converse is a virtual brand experience space that calls attention to the masses of consumer and marine plastic-based waste floating in the Pacific. Its mission is simple: close down as quickly as possible. To achieve this, the Converse All Stars, a diverse collective of eco-conscious creatives from around the globe, have designed unique sustainable prototype sneakers that are featured in the store alongside the latest Converse Renew collection. The products have all been
Work history
Creative DirectorUncommon Creative Studio
London, United KingdomFull Time
Creative DirectorUNIT9
Copenhagen, DenmarkFreelance
+ Show more
Skills
- Advertising
- Copywriting
- Creative
- Script Writing
- Concept Develoment
- Content and Media Writing
- Creative Direction
- Creative Concepting
Education
R
R
Bachelor of Arts (BA), Journalism and Mass CommunicationRoskilde University
- Copenhagen, Denmark
Awards
Yellow PencilD&AD
Yellow Pencil for Q, The Genderless Voice in Sonic Branding3 x ShortlistsCannes Lions International Festival of Creativity
Three shortlist for VICE - Like What You Hate in Best Use of Social Data & Insight, Best Use of Digital Platforms and Brand Experience & Activation.+ Show more