LIKE WHAT YOU HATE

61% of young people get most of their news from Facebook, but because algorithms curate their feeds, they’re primarily shown news and views on the world that fit their own. As more than 75% of VICE readers are under 35, this problem hits close to home. To change the algorithm we had to make them like what they hate. 4 x The Lovie Awards: 2 x Gold Lovies, 1 People’s Voice, 1 x Lovie For Good 2 x New York Festival: 2 x Bronze 1 x Webby Award: 1 x People’s Voice 1 x Epica Award: 1 x Bronze 1 x Creative Circle: 1 X Silver Role: Associate Creative Director / Writer Agency: Virtue Worldwide Production Company: VICE Productions / Virtue Worldwide Creative Director: Morten Grubak Art Director: Trine Qvistgaard Client: VICE DOP: Joao Bothello