The Last Statement T-Shirt

  • Emil Asmussen

The Last Statement T-shirt takes a classic pillar of youth rebellion and reinvents it for the digital age. Through a custom version of Instagram/Facebook filters, you can digitally change its design. So every day, the shirt can display a new animated statement design to amplify your message - Without ever having to buy another t-shirt. The campaign got global coverage from places like Vogue, Forbes, GQ, Highsnobiety, and Fast Company.