Dare to be SuperNatural - YULA

YULA is an energy drink with a lot of potential but currently, its voice is getting lost in translation. There is a disconnect between what the brand stands for and what the audience actually sees out there on social medial. Relying on influencers on Instagram, and with no meaningful content on other platforms, the message does not reach the minds of the audience. YULA needs a new voice that can speak on its own. From YULA to you. No one in between. We drew inspiration from the young adults across Europe, who are now getting ready to change the world. Their passion, ambition and creativity, combined with YULA's 100% natural culture led us to the concept of SuperNatural. No matter which country in the world you are in, there will always be someone up for a challenge. Are you one of them? Creative - Andrea Rahandini & Lucia Moreno Copy - Lucia Moreno Art Direction - Andrea Rahandini