I'm a 50% Spanish 50% Taiwanese creative copywriter currently based in Edinburgh.
I'm a 100% curious, extrovert, cheerful and short amongst many other things.
Willing to learn new things and ready to make cool stuff that will stand out like a sore thumb, but in a good way.
Drop me an email at 0303lucia@gmail.com for random facts or official business.
Projects
- Miló - Make the most out of diversity everydayIn the industry, especially before the Black Lives Matter wake up call, diversity and inclusivity were always left to HR schemes and "initiatives", but it is not something that it's embedded into the work culture. We have to make sure that the effort made by the HR department is not in vain, and that once that talent has made it into the company, they can offer the very best of themselves and be valued for it. Starting by something that seems to consume many people's workdays: meetings. Crea
- Dare to be SuperNatural - YULAYULA is an energy drink with a lot of potential but currently, its voice is getting lost in translation. There is a disconnect between what the brand stands for and what the audience actually sees out there on social medial. Relying on influencers on Instagram, and with no meaningful content on other platforms, the message does not reach the minds of the audience. YULA needs a new voice that can speak on its own. From YULA to you. No one in between. We drew inspiration from the young adults a
- Aperitivo @ Martini's TreehouseHow do we get the young generation of exhuberants to take their eyes and thumbs off their screen, make time to meet with their friends in person and drink Martini? Behind every happy and energetic exuberant, there is an adult refusing to let their inner child go. By speaking to this inner child, our idea gets to their truest core and takes them back to a time when everything was much simpler and happier. Aperitivo @ Martini's Treehouse will make them reflect on their friends and the times the
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Projects credited in
- Edinburgh Napier University, MSc Creative AdvertisingWhy should people give a shit? That’s what we teach our students on this advertising Masters course. It’s the most successful course in Scotland for budding creatives. We teach practical skills, an understanding of the industry and the ability to think differently required for a career in advertising. Our students know that whatever medium they’re using to communicate, they need to get noticed. That’s line one, page one. The course is fantastically supported by the industry, giving student20
Skills
- Photography
- Writing
- Engineering Design
- Advertising
- Copywriting
- Doodling
- Baking
- Cooking
- Skiing
- Arduino Programming
- Motion Graphics
Education
Awards
One To WatchD&AD New Blood
Awarded for the project Miló, an app to make sure creative agencies and companies are hearing from the diverse voices within their organizations.