Datasat Lead Generation

  • Iain Plunkett
I created and delivered a marketing strategy designed to launch a telecommunications company into a new market sector. The strategy took an integrated, mutli-channel approach to deliver content to target buyers at the correct points along the buying cycle and so deliver 'sales ready' leads to the company through its marketing activities. The 12 month campaign delivered over 300% more high quality leads to the company than the original target and quickly established it as a recognised supplier in the sector.